‘A.G. Lafley has made Procter and Gamble great again’—Economist ‘Ram Charan is the most influential consultant alive’—Fortune magazine How to increase and sustain organic revenue and profit growth—whether you’re running an entire company or in your first management job. Over the past seven years, Procter and Gamble has tripled profits; hugely improved organic revenue growth, cash flow, and operating margins; and significantly boosted dividends. How? A. G. Lafley and his leadership team have integrated innovation into everything Procter and Gamble does—creating new customers and new markets. Through eye-opening stories A. G. Lafley and Ram Charan show how PandG and companies such as Nokia, Lego, and GE have become game-changers. Their inspiring lessons will help you achieve higher growth and higher margins, tap in to abundant creativity outside your business, manage risk and integrate innovation into your decision-making. In a world of unprecedented change and competitiveness, innovation is the best—and arguably the only—way to win. Innovation is not a separate activity, but the job of everyone in a leadership position and the integral driving force for any business that wants to grow and succeed. This is a game-changing book that helps you redefine your leadership.